Many people think that cost per click advertising is only done through Google, but there are many others sites and search engines that accept CPC advertising and we look at the top five pay per click advertising methods below.
Google AdWords - Many find the Google Adwords to be the leader of pay per click advertising, featuring one of the easiest systems to use across all three of the major search engines. Advertising on Google gives you maximum exposure, with well over 60% of the world's searches heading through the search engine. If you know what you are doing, you can really get some very competitively priced keywords, especially if you aim at the long tail keywords, with some of the tools on offer also an excellent addition to this comprehensive service.
Yahoo Search Engine Marketing - In recent years, the marketing arm of Yahoo as has really improved beyond all belief, now offering a very smart and sophisticated pay per click system for advertisers. It is really easy to set up a campaign and you should be away within 10 minutes of signing up, but you do need to work with the system to make sure you get the most out of it.
Bing / Live Adcentre - The Bing or Microsoft marketing tool is still in its early days but, just like the search engine, is showing signs of improvement. The system can be quite hard to use but with around 12% of the world's searches going through this engine, it really is worth a shot. It can take a little bit longer than Google to see the rewards, but once you get to grips with the system you will be tinkering and playing often to get the most out of it. They also offer a free optimisation service via email and phone, which really can help you to get more for your money and learn how to use the system efficiently.
Facebook - One of the newest places or sites to begin pay per click advertising, but one that we found really can work for your business, depending on your niche. Facebook is able to display your ads based on much more accurate data and given information than other advertisers, because Facebook knows pretty much everything it needs to know about everyone with a profile there. For example, if you were wanting to display your Over 50's Insurance on Facebook, the system is so clever that it will only display your advert to people over 50 or to people that have taken an interest in the niche concerned.
MIVA - Started in 1999, MIVA currently delivers performance-based solutions to thousands of advertisers and publishers. In March 2009, MIVA was acquired by AdKnowledge, which simply extended its network of paid advertisers even further, meaning a advertisements via this pay per click system had even more exposure. MIVA works by allowing publishers to sign up to the system and then display adverts on their site, very much like Google AdSense, so your advert can be seen on many different sites, with you also having the option to filter and control these to quite accurate levels.
Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales.
He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business.
