When trying to market your online business you have to find some great keywords and try to dominate search engines for those keywords. When doing your Search Engine Optimization or just trying to find your best keywords for your PPC campaign, you might have come up with this wish; what if I could check who my competitors are and what they are bidding on for this keyword? Yeah, you wish! But the truth is that you can. And it's easier than you might think. There is a website called SpyFu.com that gives you this opportunity for free, and many more features if you subscribe.
From the first page you just enter your keyword or phrase that you would like to investigate, and you will be able to see not only the top bidders on your keyword, you will also see how much they are spending and some great numbers like clicks/day, cost/day and number of advertisers. But you will get even more! You will see a list of the Top Ten Bidders and their actual ads. Now wonder the site is called SpyFu. In my opinion this is a tool that offers a great value even with the free version for your online business. And if you subscribe to their paid service you will of course get even more details about your keyword and your competitors. For example you will get a whole year keyword history.
And if you find a competitor you would like to check out in more detail, you just enter their domain and you will see some great stuff. You will see how much they are spending per day on Google AdWords and their best paid keywords. You can't hide anything!
So if you are interested in finding out more about your competition for your online business, you will find SpyFu.com a useful site. It is always a good idea to do some research before you go ahead and start spending your money on your next PPC-campaign.
