When Google launched AdSense there were many people who did not believe that it would be successful or generate any profits for publishers. But as you may know, AdSense is probably the most successful venture in the Internet Marketing world.
It is rare to find someone who does not believe that AdSense works. It has become very clear that Google does not aim to fail. Just look at Google's stock price. Even though AdSense is very profitable for Google, it is also profitable for all the publishers who will use it. A simple search online reveals many publishers who claim to make quite a living from AdSense.
AdSense is very successful because it fills a place in the market between internet surfers and advertisers. The internet by nature is very interactive because of the people that are browsing there. Millions of people choose every day which links to follow. This is what the phrase, navigating the internet, means.
Navigating the internet works very well for people who are browsing because they only see links that they can click on. The clicking occurs when the individual sees words in the link that are attractive to them. Most people are turned off by what appears to be a clear advertisement but links on the other hand can be very attractive and illicit clicks.
AdSense is very attractive for advertisers because the ads that they create will go everywhere on the internet. Showing up in Google's search results can lead to millions of clicks per day. The opportunity to present an offer to a potential customer is key to making sales.
AdSense is designed so that advertisers can present their offers on websites that are related to the products that they are trying to sell. It would be nearly impossible to do this on their own because of the amount of research that would be required with millions and millions of websites out there. This is why AdSense is a publishers dream.
Publishers loved AdSense because each ad that appears is related or contextual. This means that the ads fit in with the site's content. So if a website is about rubber stamps, the AdSense adds that may appear will be related to rubber stamps or office products.
So the AdSense model is a very profitable one. Google has advertisers who want to sell products. Publishers have websites and want to sell advertising space. So, AdSense brings the parties together for a very profitable relationship.
If you have a website that is available on the internet, AdSense will definitely work for you. Google has done an excellent job designing a simple solution for advertisers and publishers that Works for all parties involved.
